Talking The Glitzy Talk: Making News Into News When Nothing's Clicking

Author: Richard Media April 30, 2009

Whatever happened to reality?Reality is the name we give to silly TV shows and sometimes to novelty Web sites where someone is seen acting silly. Yet there is another, actual reality that PR pros must take a hard look at when they pitch a story that no…

If You Are A Communications Professional This Question Arises: Are You Genuine?

Author: Richard Media April 28, 2009

I used to think that Public Relations was a scam. I’m just being honest, here. I’m willing to bet that many of my friends still think that PR is basically smoke and mirrors.Who can blame me? There are a lot of stereotypes regarding PR professionals…

Defending The Cozy Media Relationship

Author: Richard Media April 24, 2009

Rumblings in places like the WSJ and on popular sites, blogs and push newsletters are sounding the alarms about “comfortable relationships” between media relations pros and the media. As the stories go, PR people and journalists cut deals for acces…

MTV Editor Gets a (Bad) "Pitch in a Box"

Author: Richard Media April 23, 2009

“I think that I shall never see, a media kit that doesn’t kill a tree.”With apologies to Joyce Kilmer, we were gearing down from Earth Day festivities when Tamar, a senior editor of MTV.com and the managing editor of the MTV Buzzworthy blog, drop…

The Other Day…

Author: Richard Media April 22, 2009

Several of us at RLM were talking about how important it is to be email centric. So we made up some rules. Enjoy. Pass along. Viral-it-out!1. Be concise and to the point. Do not make an email longer than it needs to be. Remember that reading an email i…

The Bad Casual Pitch: What You *Never* Want To Be Caught Doing

Author: Richard Media April 19, 2009

PR people can be really bad at their jobs. That’s the simple truth. But sometimes they are so horrible that they make us all look bad. At BPB we get a lot of crapitches (my word) sent for our edification and bewilderment. I was fairly taken aback, ho…

Debate about What Works: The End of "Friendship PR"

Author: Richard Media April 17, 2009

Lately I’ve realized that “PR for the sake of PR” is not really necessary nor a good idea in this crazed era. I think it’s time for good work to be measured against honest business objectives. What that means, then, is 2009 PR realities trump p…

Don't pitch. Participate.

Author: Richard Media April 16, 2009

A few Twitter folk recently discussed how to pitch the media using social media.The seemingly Zen answer is to pitch them by not pitching them at all–participation is key.Huh?Inevitably, and understandably, someone starts to whine when you start talki…

Could It Be? Is PR Becoming Unnecessary?

Author: Richard Media April 12, 2009

During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren’t as necessary as we were to the corporate culture. In years past, the “science” of our industry was seen as a sham that we could put over …

Savvy & Energetic: Keys to Real PR

Author: Richard Media April 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. It is informal, yet incredibly useful. It is p…