Making of a Media Darling: A Simple How To

Author: Richard Media May 31, 2009

It’s no coincidence that some companies and products receive constant media coverage, while others never see the light of day. While a solid, innovative product has a lot to do with the coverage a company or product receives, there are other crucial …

What Just Happened To The Long Tail?

Author: Richard Media May 28, 2009

The Long Tail by Chris Anderson has been the rage for a while. It’s actually a fad. I keep hearing from people who want to “reach the long tail.” Some big journalist types—those who have not read the book—seem to be under the misguided impres…

T-Mobile’s “Can You Spam Me Now?” Pitch

Author: Richard Media May 26, 2009

This bad pitch comes from a mobile service provider’s agency. In their defense, mobile service providers are a lot like IT staff. No one EVER calls IT to tell them everything’s working perfectly. We just bark or whine at IT when things go wrong.And…

Bad Pitch Gets Vocal at Vocus Customer Event

Author: Richard Media

We’re a firm believer that it’s the techniques not the tools that cause PR spam. It’s one of the reasons Richard Laermer will be speaking at the 2009 Vocus Users Conference on the morning of June 5th in Washington, D.C.If you’re attending the e…

Talk on "Pragmatic Notoriety" [The Real Fame]

Author: Richard Media May 24, 2009

A deep recession calls for ingenious job hunting methods. Suddenly, Twitter, Facebook, Linked-In, Plurk, and the like are viable job search tools. Social media — while hardly perfect — is actually proving to be a useful tool as the long-awaited year …

BusinessWeek Sends a Good Pitch

Author: Richard Media May 22, 2009

Proof that well-written, creative content can carry the day, a BusinessWeek reporter sent us this pitch from Alphadog PR.

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Subject: Party Like a 5 Year Old!

Try to keep your fingers out of the birthday cake and stop asking us “why?”
Mark Your Ca…

Tag, You’re It: Answer your phone now!

Author: Richard Media May 20, 2009

“You have reached the voicemail of…. I am out of the office until…” How often have you gotten voicemail when you’ve called a friend, your client, a reporter [your mother!]? At that crucial moment, the important question: Should you leave a…

Is it Dating – or Pitching?

Author: Richard Media May 19, 2009

As media relations professionals, we pitch all the time. We sell ourselves…to sell the story built to deliver the messages my client needs his target audience to hear. Similar to say, mm, dating. More analogous than you might think. You need a bit of…

Social Media Disease

Author: Richard Media May 18, 2009

We get a lot of questions and feedback wondering what the best channel is for delivering a pitch.And while we enjoy channels as much as the next snarky blog editor, we’d like to remind everyone that the medium is not the message if the message is cra…

Answers To Questions from the Press: Simple, Easy, Done

Author: Richard Media May 17, 2009

Reporters are notoriously cynical, and to be honest, if you had their job you would be, too. So you need to be one step (or ten) ahead of them. Play “devil’s advocate.” What are the first questions you’re going to get? What are the questions th…