RLM is a full-service PR firm with a straightforward, no-nonsense approach.
Headquartered in NYC, with offices in LA and DC, RLM PR has you covered from coast to coast. We are leaders. PR visionaries. Media savants. And extremely good at what we do.
RLM PR’s Leadership Team
Richard Laermer, @laermer
CEO & Founder
An oft-quoted authority on media relations, thought leadership and culture, Laermer is a PR know-it-all, former journalist, and author of five bestselling books including Trendspotting, Punk Marketing and Full Frontal PR. Laermer’s work as a reporter dates to 1979; his columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, Crain’s, New York Observer, People, Us Weekly, Chief Executive, Washington Post, Rolling Stone, Editor & Publisher, and others.
He founded RLM PR in 1991 after a stint as PR Director at Columbia Business School; there he recognized companies’ increasing need for effective media representation and saw clearly that publicity people were not grasping the intricacies of their clients’ businesses. Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters, and created a new PR methodology to do just this.
Underpinned by Laermer’s breakthrough methodology, RLM has consistently achieved blockbuster results for its clients over 26 years. With standout specialization in technology categories, emerging industries, launches, and biz dev incubation, RLM is the marcom solutions firm of record for the companies now remaking our world. By capitalizing on current and emerging trends, and teaching leaders how to own categories—categorically—Laermer has trained hundreds of CEOs, celebrities and spokespeople (even a chimp for E*Trade) to deliver messages skillfully and with no punches pulled. Laermer is a frequent guest on CNN, FOX News, CNBC, Public Radio’s Marketplace, FOX’s Good Day New York and CNNMoney.com. He was the cohost of TLC’s “Taking Care of Business” reality makeover show.
Jon Lindsay Phillips, @jonlindsaymusic
Phillips is a seasoned media relations specialist and communications director with a massive agency history spearheading campaigns of considerable scope in fintech, blockchain/crypto, biomed, lifestyle/A&E, media and politics. He directs total marketing communications programs for a plethora of major firms—from disruptive startups to global corporate enterprises.
Phillips oversees RLM’s client services teams and, in partnership with Laermer, is the firm’s top strategy officer. In addition to managing RLM’s Crypterium and STEP.Travel accounts, he’s the senior media relations leader for Wondery Media, Interxion, Gupshup, #Paid, Kid Made Modern and many other standout firms. Phillips, a budding media guru and tech thought leader, was integral in founding RLM’s crypto/blockchain division, and is an industry expert in launching new categories.
A native of Charlotte, NC, Phillips holds an MFA in Writing from the School of the Art Institute of Chicago, and a BA in English from Queens University of Charlotte. Under his first two names (Jon Lindsay) he is a critically acclaimed recording artist and producer who performs internationally, and has recorded songs with Grammy Award-winning artist Rhiannon Giddens and many others. With Caitlin Cary (of Whiskeytown), Phillips co-founded the political collective, North Carolina Music Love Army, an organization that combats voter suppression and promotes social justice in NC.
Phillips lives in Brooklyn with his wife, the poet Erin Rose Coffin.
Stephen Bradley, @RLMpr
An expert in designing and implementing effective business processes, Bradley brings more than 30 years’ experience starting, growing and running companies to his role at RLM. Born in Detroit and raised in Stamford, CT, Bradley started his first company, a painting contractor, when he was just 17. With a staff of seven, he managed this company through his college years. After college, he joined a general contractor, where he worked his way up to Partner before leaving to start his own G.C. firm. This company enjoyed enormous success; Bradley, however, realized that his true calling was in communications (his father was an advertising executive), and he joined RLM in 2000. At RLM, Bradley has been instrumental in upgrading our processes and ensuring that all operational activities are conducted thoroughly, efficiently, and with constant transparency for clients, employees, and partners.
Books by Our Founder
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
Whether looking to promote a person, a business, a product, or even an idea, with “Full Frontal PR,” anyone can design and implement a simple plan and earn essential media coverage — without a large budget.
On TLC’s TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. In Full Frontal PR, you’ll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking.
Punk Marketing: Get Off Your Ass and Join the Revolution
The marketing revolution is here. Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.
In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded “Punk Marketing”—and it’s one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.
2011: Trendspotting for the Next Decade
A better time for your business starts in the next decade. Are you ready?
In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.