About Us

Public Relations Accelerated

RLM is a full-service PR firm with a straightforward, no-nonsense approach.

Headquartered in NYC, with offices in LA and DC, RLM PR has you covered from coast to coast. We are leaders. PR visionaries. Media savants. And extremely good at what we do.

RLM PR’s Leadership Team

Richard Laermer, @laermer

CEO & Founder

An oft-quoted authority on media relations, thought leadership and culture, Laermer is a PR know-it-all, former journalist, and author of five bestselling books including Trendspotting, Punk Marketing and Full Frontal PR. Laermer’s work as a reporter dates to 1979; his columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, Crain’s, New York Observer, People, Us Weekly, Chief Executive, Washington Post, Rolling Stone, Editor & Publisher, and others.

He founded RLM PR in 1991 after a stint as PR Director at Columbia Business School; there he recognized companies’ increasing need for effective media representation and saw clearly that publicity people were not grasping the intricacies of their clients’ businesses. Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters, and created a new PR methodology to do just this.

Underpinned by Laermer’s breakthrough methodology, RLM has consistently achieved blockbuster results for its clients over 26 years. With standout specialization in technology categories, emerging industries, launches, and biz dev incubation, RLM is the marcom solutions firm of record for the companies now remaking our world. By capitalizing on current and emerging trends, and teaching leaders how to own categories—categorically—Laermer has trained hundreds of CEOs, celebrities and spokespeople (even a chimp for E*Trade) to deliver messages skillfully and with no punches pulled. Laermer is a frequent guest on CNN, FOX News, CNBC, Public Radio’s Marketplace, FOX’s Good Day New York and CNNMoney.com. He was the cohost of TLC’s “Taking Care of Business” reality makeover show.

Jon Lindsay Phillips, @jonlindsaymusic

Executive Director

Phillips is a seasoned media relations specialist and communications director with a massive agency history spearheading campaigns of considerable scope in fintech, blockchain/crypto, biomed, lifestyle/A&E, media and politics. He directs total marketing communications programs for a plethora of major firms—from disruptive startups to global corporate enterprises.

Phillips oversees RLM’s client services teams and, in partnership with Laermer, is the firm’s top strategy officer. In addition to managing RLM’s Crypterium and STEP.Travel accounts, he’s the senior media relations leader for Wondery Media, Interxion, Gupshup, #Paid, Kid Made Modern and many other standout firms. Phillips, a budding media guru and tech thought leader, was integral in founding RLM’s crypto/blockchain division, and is an industry expert in launching new categories.

A native of Charlotte, NC, Phillips holds an MFA in Writing from the School of the Art Institute of Chicago, and a BA in English from Queens University of Charlotte. Under his first two names (Jon Lindsay) he is a critically acclaimed recording artist and producer who performs internationally, and has recorded songs with Grammy Award-winning artist Rhiannon Giddens and many others. With Caitlin Cary (of Whiskeytown), Phillips co-founded the political collective, North Carolina Music Love Army, an organization that combats voter suppression and promotes social justice in NC.

Phillips lives in Brooklyn with his wife, the poet Erin Rose Coffin.

Stephen Bradley, @RLMpr

General Manager

An expert in designing and implementing effective business processes, Bradley brings more than 30 years’ experience starting, growing and running companies to his role at RLM. Born in Detroit and raised in Stamford, CT, Bradley started his first company, a painting contractor, when he was just 17. With a staff of seven, he managed this company through his college years. After college, he joined a general contractor, where he worked his way up to Partner before leaving to start his own G.C. firm. This company enjoyed enormous success; Bradley, however, realized that his true calling was in communications (his father was an advertising executive), and he joined RLM in 2000. At RLM, Bradley has been instrumental in upgrading our processes and ensuring that all operational activities are conducted thoroughly, efficiently, and with constant transparency for clients, employees, and partners.

Career Opportunities

RLM is hiring amazing PR people. Want to join our team?

Books by Our Founder

Full Frontal PR: Getting People Talking about You, Your Business, or Your Product

Whether looking to promote a person, a business, a product, or even an idea, with “Full Frontal PR,” anyone can design and implement a simple plan and earn essential media coverage — without a large budget.

On TLC’s TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. In Full Frontal PR, you’ll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking.

Punk Marketing: Get Off Your Ass and Join the Revolution

The marketing revolution is here. Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.

In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded “Punk Marketing”—and it’s one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

2011: Trendspotting for the Next Decade

A better time for your business starts in the next decade. Are you ready?

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Our Story

Cool Timeline

March 1, 1991

Firm Founded March 1, 1991

RLM founder & CEO Laermer leaves position as PR Director at Columbia Business School
March 15, 1991

First Technically Tech Client Lumatec (makers of flat flashlight)

Instrumental in shaping the direction of our firm for years, this was the beginning of what has become a 26-year success story of launching the most nascent tech companies out there
June 1, 1991

First “Bulletin Board System” (BBS) Client (Pre-Internet)

Since nobody else takes this technology seriously, RLM gets calls from everyone. The beginning of yet another watershed moment for our company
March 15, 1993

Reporters Luncheon: “Different Revenue Streams of the Internet”

We host 25 major tech and advertising/marketing reporters in a discussion about how the Net works
June 5, 1993

Launch of SonicNet

Biggest party of the year—middle of summer—best time for rock and roll to get its due
June 5, 1994

The New York Times Feature on Laermer Book

First major push for New York City guidebook
September 1, 1995

Launch of HBO.com

RLM begins a history of launching major sites for major corporations. This was the first TV-to-Internet play
August 1, 1996

Launch of Nerve.com Magazine

Nerve was featured in every newspaper and magazine and TV show because it was the first “literate smut” on the Internet
February 11, 1997

Launch of SesameStreet.com

The first actual network for SesameWorkshop: one of the biggest launches of the decade
August 7, 1998

RLM Featured in The New York Times

Hilarious feature on corporate culture
November 8, 1999

Client Pampers.com Makes Front Page of NYT

Pampers was the first dot-com to use “.com” in a nationally-aired commercial spot
January 4, 2000

Launched Poster Child of the Internet Age Kozmo.com

Kozmo paved the way for sites like InstaCart and Postmates. It also raised the most money pre-Internet bust
September 16, 2001

CEO Laermer Featured in NYT Article Immediately Following 9/11

Laermer leveraged for “Native’s Guide to New York” perspective on the Trade Center
March 10, 2003

RLM Opens Los Angeles Offices

The New York Sun writes about a New York guidebook writer (Laermer) decamping his corporate headquarters to Los Angeles
March 1, 2004

RLM’s Bar Mitzvah Celebration

Goes without saying
February 15, 2005

BarnesandNoble.com Relaunch

RLM was behind the astronomical success of the reintroduction of BN.com
January 7, 2006

CEO Laermer Named to PR Hall of Fame

A proud moment for our company…a major step for mankind
January 1, 2007

Laermer Globe-Trots and Leads “Punk Marketing” Symposiums All Over the World

From Alaska to Zanzibar, our CEO talks a blue streak around anyone who isn’t listening
January 31, 2007

CEO Laermer’s “Punk Marketing” is featured in AdWeek’s “Books You Should Have Read 2007”

Alongside other classics “Made To Stick” and “Chasing Cool.” Same week, Laermer’s passionate article about loving [airline] layovers is published in the NYT
April 5, 2008

RLM Produces Massive Stunt for Fujifilm: Wedding on the Blimp

We are famous for many things, including our stunts. A hallmark for RLM – this got tons of attention from the media (and a ton of wedding enthusiasts)
June 11, 2009

Launch of Revolution Money

Steve Case and Jason Hogg bring old-world credit cards into the digital age to great success, resulting in a sale to Amex for $350 million
January 1, 2010

Launch of Offices in DC and Orlando

Having already had a lock on the Apple and TinselTown, RLM was excited to expand deeper down the eastern seaboard
August 12, 2012

HuffingtonPost Article by CEO Laermer Goes Viral: “Have Balls; Mortgage Will Follow”

In the midst of the Great Recession, Laermer offers thought leadership about taking risks and worrying less. Practical, but it brought levity to dark times
November 4, 2013

Launch of GetTaxi—the First On Demand Car Service

GetTaxi.com’s success was copied by Uber and Lyft—we started it all!
November 8, 2016

Exec Director Jonathan Lindsay Phillips Runs Grassroots Campaign in North Carolina

Roy Cooper beats incumbent Pat McCrory in shocking gubernatorial race (only Republican Governor to lose that year)
January 1, 2018

RLM Launches Cryptocurrency/Blockchain Division with Largest ICO in Terms of Tokens Issued, Crypterium

After achieving huge success with crypterium in their pre- and post-ICO phases, RLM made a dedicated investment in the Crypto space and have now become the standard bearers for total marketing communications solutions within the ecosystem