2011: Trendspotting for the Next Decade
2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you’ll live, work, play, buy, sell, talk, text, laugh and more. You’ll discover how miniscule attention spans will increase a need for velocity…how to work while you’re sleeping…how to wash off mediocrity…and why today’s communication devices will become obsolete. With 2011 you’ll learn how to participate in change instead of trailing it. Laermer calls trends as he sees ‘em — from what’s dead to what’s sensational to what’s novel and what’s next. If you’re looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought–read this book. Because this is your life…in 2011.
2012: Punk Marketing: Get Off Your Ass and Join the Revolution
Punk Marketing takes an irreverent, penetrating look at seismic change in the relationship between people who sell stuff and those who purchase it. To survive in business, a revolutionary approach is needed, and it’s one we all need to understand for the traditional divisions among commerce, content and consumers are continuing to blur ever more rapidly.
Full Frontal PR: Building Buzz About Your Business, Your Product, or You
On TLC’s new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. In Full Frontal PR, you’ll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If you’re looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the