Katrina + BP = Need: You Can Make a Difference

Author: admin Media trendSpotting August 19, 2010

Empathy may be a result of feeling like your actions won’t mean anything. But with citizengulf, the smallest action, attending a meet-up, a small donation or even voting in a Pepsi Refresh contest impacts the families affected by the oil spill.

Adapt or Die: RLM Goes Global

Author: Erin Advice for clients Media Products trendSpotting July 16, 2010

As RLM approaches our 20th birthday—in March, so send cards—we have gained lessons that have brought us through many hard times

Voice Speaks Up

Handpicked by RLM to be part of their new and fantastic global network, UK based Voice Communications is a group of expert PR practitioners who offer a no-nonsense approach to communications, stripping away the pretension from PR.

Some Things Are the Same All Over

RLM’s Australian partner, CP Communications, has a blog that is, frankly, one of the most useful we’ve ever seen—and we’ve seen a lot of them! Catriona Pollard takes a no-nonsense approach to communications that applies as much in Sarasota as it does in her home town of Sydney. Excerpts from the blog are below, but […]

Wikipedia 201

Author: Erin Advice for clients Marketing Media trendSpotting April 6, 2010

We all know that Wikipedia is crucial to your communications efforts. It’s always on the first page of Google results and its millions of participants believe that everything on Wikipedia is true and accurate. The most common queries we get about Wikipedia are “How do I submit a listing?” and “My page is wrong; how […]

Hope: Universal Motivator

Author: admin Messaging trendSpotting November 5, 2008

Understanding motivation is key in affecting the news, public opinion and, ultimately, change. Often it is important to reflect on precisely what motivates us. This is just what I did over the past month. Having recently graduated from college, I fulfilled my dream of becoming a New York PR pro. I performed day-to-day tasks efficiently […]

Why Do PR People Bother With Insolent Clients? I Mean, Really

Author: Richard trendSpotting October 5, 2008

I know what you’re thinking: Here he goes, another high-powered PR exec complaining about crappy customers. Guess what? That’s what this is. I’ve heard it said innumerable times how our jobs would be magnificent—were it not for the clients. Du…