Our Process

Acceleration — Speed to Media

No nonsense – we give it to you straight and get it done!

We’ll tell you what works and what doesn’t, with top shelf service that delivers maximum impact. All programs are customized to meet, and exceed your goals. We guarantee the following to each and every one of our clients:

  • Aggressive PR strategy and tactics
  • Alignment with corporate vision and objectives
  • Active, creative, thinking minds; no assembly lines
  • Efficient, effective in- and outbound communications
  • Disciplined structure; no out-of-scope surprises
  • Measurable, tangible results

How We Work

  • 01.

    Strategy

    Create the opportunity — research and identify the story angles, creative ideas and developing trends

  • 02.

    Execution

    Deliver the message — through traditional and non-traditional media outreach leveraging our cultivated relationships

  • 03.

    Proof Point

    Capitalize on the buzz — influence the media, identify what’s next, measure the results

Our Expertise

Earned Media

  • Trend Ownership, Trend Spotting
  • Media Training
  • Pitching
  • Message Grid
  • Media Audit
  • Competitive Analysis
  • Research
  • Media Tours
  • Source Filing
  • Broadcast (TV, radio, podcast)
  • Total Marcom Messaging
  • Crisis Communication

Owned Media

  • Brand Architecture
  • Total Design/Build-Outs
    • Sites
    • Videos
  • Newsletters, Corp News Creation, Milestones
  • Byline Articles & Embedded Content, Blogs, Op-eds
  • Infographics
  • Thought Leadership Program
  • Stunts!
  • PR Audit
  • Whitepapers
  • Market Research
  • Search Engine Marketing (SEM)

Social Media & Trend Influencer Campaigns

  • Dashboard & Social Media Management
  • Content Creation Formatting
  • Digital Asset Calendars
  • Creator, Blogger, Vlogger, & Influencer Relations
  • Full Paid Media Scope
    • Native
    • Boosted/Sponsored
    • PPC
    • Display
    • Re-Targeting
    • Bounty Programs
  • Analytics, Reporting, Trading
  • Social Media Flight Plan/Audit

Partnerships, Events, & Consulting

  • In-house Legal
  • Total Event Production & Management
    • Video
    • Staffed by RLM
  • Consulting
  • Investor Relations, IR Prep
  • Celebrity Services
  • Business Development
  • Partner Agency Management
    • RLM sources all sister agencies (international)
  • Trade Shows
  • ICO Consulting
  • Political Campaign Management
  • Global Geo & Micro-Targeting
  • Speaking Engagement Management
  • Author Tours

Tactics Glossary

Understand the PR tactics we use!