Case Study: Pure Crypto

Andra Capital

The Andra Fund is tokenized on the Blockchain to enable greater access to qualified purchasers in the U.S and permit investors globally. Andra Capital seeks to break the mold of traditional venture capital investing by leveraging the Blockchain through its Silicon Valley Coin (“SVC”). Andra is able to replace traditional paper contracts with digitized smart contracts. Andra’s “Silicon Valley Coin” is a security token. The fund plans to invest in shares of private, late-stage technology companies.

An advantage of Andra’s tokenized fund is that it decentralizes venture funds and aims to connect technology companies with investors worldwide. The company is conducting a private pre-sale followed by its specialized coin offering, which is expected to take place in the next few months.

Through its Silicon Valley Coin, Andra aims to democratize venture capital by allowing global investors to participate in late-stage Silicon Valley investments. Previously, this exclusive access has been primarily limited to closed VC networks and large investment firms. Andra Capital hopes to provide unprecedented access to late-stage high-growth pre-IPO technology companies.

Sample portfolio coverage includes: Reuters, NY Times, PYMNTS, Bloomberg, Tech Crunch, The Street, Tech StartUps, Fortune, Business Insider, VentureBeat, The Wall Street Journal, BittAsset, Barron’s, and more.

Anguilla

Anguilla has a long history of cryptocurrency, dating way back to the 1990s. It was only natural that they would aspire to become the first country to “legitimize” and “register” ICOs last year with a new law called ACT.

We worked with both the local government and the British overseers to help them create the new law, one that made Anguilla a player in the crypto/blockchain space.

We released the news last year—and then announced the final law coming into play last February when the British government accepted ACT as law. It became a big story on many levels, especially considering this came about some four months after a hurricane devastated the island. Many nations will follow suit, but no one has the low tax offering of Anguilla (5%), which is why the tiny island country has become a leading nation for ICOs.

Sample portfolio of coverage includes: Bloomberg BNA, International Business Times, Newsweek, Marketwatch, CMS Wire, Associated Press, Reuters, Financial Times, Crain’s, The Street.com, PYMNTS, Coin Journal, Enterprise Times, Investor’s Business Daily and others.

Crypterium

One of 2017’s biggest crypto success stories, Crypterium was the #2 ICO of Q4. Crypterium is the first credit card to allow customers to “pay” with a variety of cryptocurrency. We announced the company in mid-2017, led them through a tumultuous (and over-subscribed) ICO, and are now connecting the dots by introducing both the product and its many features. We are also helping to cement partnerships with many financial firms (and a few NGOs). RLM is proud to be an integral part of the Crypterium story.

Sample portfolio of coverage includes: Bloomberg, Wall Street Journal, American Banker, Business Insider, Law.com, The Information, Institutional Investor, Inc.com, Marketwatch, Newsweek, CNBC, Bloomberg TV, The Economist, Washington Post, Reuters, Associated Press, U.S. News & World Report, USA Today, Investors.com, Fast Company, Block Tribune, Cheddar, Gizmodo, Reddit, Mashable, TechCrunch, MainStreet.com and many more.

ENTX

ENTX is the first trading market for “skins”—those virtual goods that are bought and sold by the billions via millennials who see videogaming and eSports as a religion.

In a blockchain age, ENTX’s sole, winning idea is to let the community decide what each product is worth.

The media has been very kind to ENTX, because it combines many aspects of the new era: millennials, eSports and the blockchain community’s efficacy in using algorithms to find value.

Sample portfolio of niche coverage includes: CoinDesk, Enterprise Times (UK), Bitcoin Magazine, Block Tribune, Cryptocoin News, Hacked, CCN, PYMNTS, and Collateral.

Mainstream FS media: Barron’s, The Street.com, Investor’s Business Daily, Financial Times, Inc.com, Mic, Quartz, Fox Business, Copley News, BuzzFeed, and TechCrunch.

Hercules Tech

This is CryptoFundList, an exciting new project from Altcoin Advisors. CrytoFund systematically models the market using machine learning and optimization to exploit inefficiencies in the market. We are also the PR firm for its subsidiary, Hercules Tech, which is a specialized crypto-research firm that is making waves in the media and with tech and financial influencers. RLM is creating a complete thought leadership program for its founders.

Sample portfolio of top-tier coverage includes: Bloomberg, Wall Street Journal, Inc.com, Investors Business Daily, TIME magazine, International Business Times, Financial Times, The Street.com, Barron’s, Crain’s, Forbes, Huffington Post, CNBC, CCN, Business Insider and many more.

CoinFi

A unique offering, CoinFi crowdsources and curates research, analysis, trading signals, trading algorithms, and market-moving news to give cryptocurrency traders the real-time market intelligence needed to gain the edge. Founder Timothy Tam, an investment trader and fund operator, wanted to become a thought leader in the Crypto space. RLM’s journey with Tam was filled with essays, op/eds, and a great deal of reporter coverage of his “Wild Wild West” strategy.

We were able to place him in Reuters, Bloomberg, PYMNTS, and a variety of Crypto publications. It brought in an ICO, capped at $15 million (reached early). The company boosted its trading tools and data access to those who traded in Cryptocurrency. However, unlike other funds, portions of this moment were meant to compensate and leverage the power of the crowd, which helped curate and produce content in a unique token-for-information ecosystem. And Tam succeeded.

STEP.travel Protocol

RLM launched the blockchain travel disruptor STEP.travel in early 2018. The STEP (Simple Travel Ecosystem Protocol) business model provides an efficient, superior, cost-effective solution for travelers and hotel owners that is empowered by blockchain technology, crypto economic theory and deep knowledge of the hotel business.

Leveraging our spokesperson, legendary VC David Brillembourg, we created a campaign to expose the gaps in today’s travel ecosystem. These are gaps created by—and benefitting—the online travel agencies (OTAs) currently enjoying an oligopoly. A few big hotel brands control many hotels. New entrants are consolidating distribution, adding inventory and eliminating smaller players.

The bottom line: Travelers are overpaying and confused about the quality of experiences. STEP and Brillembourg realized that it was time to harness the power of the blockchain to rebel against “centralization.” Brillembourg’s new STEP solution provides what travelers and hotel owners are looking for today, allowing for a “new hospitality ecosystem.”

After creating a voluminous library of content and completing a total digital branding buildout of STEP, RLM took to the road with Brillembourg. We knew that trade and mainstream media would want this story straight from this seasoned hospitality entrepreneur with more than 20 years experience specializing in developing companies. With that, the agency capitalized by leaning heavily onto our deskside briefing strategy in New York and Silicon Valley.

The success rate was phenomenal: Interviews were immediately lined up with Bloomberg, TheStreet.com, PYMNTS, IHeartRadio, Conde Naste Traveler, and Travel Weekly. These resulted in investor relations success for STEP, and continued brand awareness as STEP scaled in targeted markets.

Next step for STEP is a new partnership with the Loop Hotels concept to be unveiled in September 2018. Its owner? David Brillembourg! Travel-tech has a new leader—and he’s our client.

Category

Finance, Technology

Tags

Business, Government, International, Internet

Date published

April 6, 2018