AudienceMatrix provides real-world, actionable information about your target audiences. As media has become increasingly fragmented, audiences have become ever more specific in their media consumption and lifestyle habits. It’s no longer enough to target road warriors—now, most road warriors are poseurs, not real travelers, who flash the latest Blackberry and purchase airport-friendly shoes. AudienceMatrix examines your identified audiences and pinpoints 5-10 segments you’re missing. We talk to these folks and provide you with a profile of each. This profile enables you to target your marketing efforts—especially your PR outreach. Today every company is constantly searching for new and profitable audiences. AudienceMatrix tells you where they live, what they read and watch, and what language they speak.