RLM develops a messaging matrix that governs all outbound communications. This matrix illustrates your value and relevance and supports immediate-term objectives as well as long-term growth. All messaging is supported by a quantitative metric and a qualitative illustration. Just as every scientific discipline has mathematical equations to explain it, delivering information through public relations has its own math:RLM examines messaging in context of specific attributes and subgroups of your audiences to determine how these impact the effectiveness of your messaging and refines as needed.
- 9 x 1 = 0 Nine messages delivered once = none are received. No comprehension.
- 3 x 3 = 1 Three messages delivered three times each = at least one is received. Success!