When you need expert assistance reaching a particular media segment, RLM can help. Need more visibility with national press? Regional columnists? Bloggers? National or regional TV producers? We can reach them. RLM identifies the media segments and specific reporters, producers and editors who impact your business but who are not fully cognizant of your company or brand’s positioning or value proposition. Then we introduce you, educating the media and positioning you for long-term meaningful coverage. Source filing is RLM’s method of ensuring that our clients are the ones reporters call when they need information. Our approach includes introducing your spokespeople to media through desk-side briefings, media connectors (small group or one-on-one meetings) and appropriate collateral distribution. Utilizing knowledge such as timely news hooks, key events and emerging trends, our team develops new and fresh news angles for journalists that are designed around your message points and provide a decisive call-to-action.