Some Things Are the Same All Over

Author: Erin Advice for clients Marketing Media trendSpotting July 16, 2010
RLM’s Australian partner, CP Communications, has a blog that is, frankly, one of the most useful we’ve ever seen—and we’ve seen a lot of them! Catriona Pollard takes a no-nonsense approach to communications that applies as much in Sarasota as it does in her home town of Sydney. Excerpts from the blog are below, but first, a brief introduction… CP Communications offers truly strategic and creative solutions that can help you achieve your business objectives through strategic PR programs and marketing. CP Communications was established in 2001 to drive business success by using the power of PR and marketing. CP Communications works within a variety of industries including information technology, professional services, recruitment, aged care, digital media and media. We produce results for organisations of any size in any industry. How to pitch to a blogger We source information from blogs – recipes, opinions, news – but did you know you can pitch stories to bloggers just like you do to journalists? The first thing to note when pitching an idea to a blogger is – they aren’t journalists. They have a very personalised medium where they interact with their readers through comments on their blog. So you need to make the contact with them personal. Sending an irrelevant media release to them is obviously a big no-no but rather than pitching a general release, be sure to make your contact with the blogger a little more personal than you would with a journalist. Read their blog first, make mention of posts that interested you and if possible make this friendly contact before sending a ‘pitch’ email. You can also start building a relationship with relevant bloggers by posting comments on their blog and engaging with them. When a relationship has been built, a blogger will generally be more receptive to your ideas. The pitch should be in the form of an email – which needs to be clear and to the point. Busy people do not read long emails, so in the first paragraph clearly outline your idea. Don’t email a media release. Take the time to detail the story idea and why their readers would be interested. Obviously if you are asking them to review a product – send them the product but first ask them if they would like to receive it. Blindly sending products in the hope for a review is a waste of time. Welcome Facebook Community Pages: What are they all about? Just when we thought Facebook couldn’t get better to be able to connect with people, a new application has been introduced that will connect users at an even deeper level. Enter Community Pages. These pages allow you to connect with other people who share the same interests as you. For instance, if you have stated on your profile that you are a fan of water-skiing, this can connect you to a community page about the sport where you can learn more about it and share ideas with other interested people. Where a Fan Page is created by a representative of an organisation or brand, a community page is created by Facebook about an idea, concept or interest. It is not possible, at this stage, to contribute photos or content to community pages, with most information currently taken from Wikipedia. However, Facebook explained that in the near future there will be opportunities for people with passion or expertise in a specific field to contribute to these communities. In your profile, information like your hometown, education and work can be changed from simply being words, to actual connections to different community pages. Facebook will become an intricate web of live connections. Want to set up a Facebook page? Read our guide.