What Are We– Meeting Planners?

Author: Richard Media June 8, 2009

It is unavoidable. No matter who your client is, or what demographic they are a part of — old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during…

Who Gives A Hit?

Author: Richard Media May 7, 2009

They called you directly — so that is not like you did anything!We better get the credit for that!Man, can you believe it? They bypassed us and just called our client.These scenarios are ridiculous at best, but they happen all too often in PR. They a…

Debate about What Works: The End of "Friendship PR"

Author: Richard Media April 17, 2009

Lately I’ve realized that “PR for the sake of PR” is not really necessary nor a good idea in this crazed era. I think it’s time for good work to be measured against honest business objectives. What that means, then, is 2009 PR realities trump p…

You Have To Care—and yet do you really?

Author: Richard Media December 21, 2008

“The best way to predict the future is to create it”-Peter DruckerIn Outliers, the outstanding Gladwell book about how we get successful, there is a terrific section towards the end on societies who take more time with their work; they “have to c…

Why Do PR People Bother With Insolent Clients? I Mean, Really

Author: Richard trendSpotting October 5, 2008

I know what you’re thinking: Here he goes, another high-powered PR exec complaining about crappy customers. Guess what? That’s what this is. I’ve heard it said innumerable times how our jobs would be magnificent—were it not for the clients. Du…