EXCLUSIVE INTERVIEW ON SOCIAL MEDIA OFFERED BY ONE WHO KNOWS NOTHING ABOUT EITHER

Author: Richard Media June 14, 2009

Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. Recently, a bad PR person personally emailed me a release that was written in a way that made me believe that she thinks her client is on many levels just a d…

What Are We– Meeting Planners?

Author: Richard Media June 8, 2009

It is unavoidable. No matter who your client is, or what demographic they are a part of — old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during…

The Pitch That Cried Wolf

Author: Richard Media June 3, 2009

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or th…

Exclusive Bad Pitch News: The HARO Rip-Off

Author: Richard Media June 1, 2009

Harvesting is a joyous thing for the great plains of the Midwest, and cause for a great celebration in Israel. Harvesting, though, is simply a no-go in the Social Media whirl… Before our eyes today, PR and its brothers are seeing a naked attempt at h…

What Just Happened To The Long Tail?

Author: Richard Media May 28, 2009

The Long Tail by Chris Anderson has been the rage for a while. It’s actually a fad. I keep hearing from people who want to “reach the long tail.” Some big journalist types—those who have not read the book—seem to be under the misguided impres…

If You Are A Communications Professional This Question Arises: Are You Genuine?

Author: Richard Media April 28, 2009

I used to think that Public Relations was a scam. I’m just being honest, here. I’m willing to bet that many of my friends still think that PR is basically smoke and mirrors.Who can blame me? There are a lot of stereotypes regarding PR professionals…

Defending The Cozy Media Relationship

Author: Richard Media April 24, 2009

Rumblings in places like the WSJ and on popular sites, blogs and push newsletters are sounding the alarms about “comfortable relationships” between media relations pros and the media. As the stories go, PR people and journalists cut deals for acces…

Debate about What Works: The End of "Friendship PR"

Author: Richard Media April 17, 2009

Lately I’ve realized that “PR for the sake of PR” is not really necessary nor a good idea in this crazed era. I think it’s time for good work to be measured against honest business objectives. What that means, then, is 2009 PR realities trump p…

Adult Diapers “No Joke” Pitch

Author: Richard Media April 4, 2009

You know it: Market caps are messy!But why did Kate Ennis attempt to prove it without any real facts when writing to BusinessWeek to try and get them to write about the growth business of incontinence? I get we all have a job to do, and pitching a prod…