Hello Out There: Why Letters to the Editor Are Pure PR

Author: Richard Media June 22, 2009

Dear Bad Pitch Participant:You have to remember that all democracy truly guarantees us is death, taxes and (says Mark Twain) good ole Letter to the Editor. The latter is one of the most effective ways to get coverage in your favorite newspaper or magaz…

Summer, Baby, Is Coverage Time: Tips for Real PR

Author: Richard Media June 17, 2009

Some are saying this is going to be a non-news summer. Hard news seems to only happen when it’s about the economy—and that’s even dimming some. That leaves a lot of domestic space to occupy! More space means plenty of opportunities for coverage i…

What Are We– Meeting Planners?

Author: Richard Media June 8, 2009

It is unavoidable. No matter who your client is, or what demographic they are a part of — old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during…

The Pitch That Cried Wolf

Author: Richard Media June 3, 2009

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or th…

Making of a Media Darling: A Simple How To

Author: Richard Media May 31, 2009

It’s no coincidence that some companies and products receive constant media coverage, while others never see the light of day. While a solid, innovative product has a lot to do with the coverage a company or product receives, there are other crucial …

What Just Happened To The Long Tail?

Author: Richard Media May 28, 2009

The Long Tail by Chris Anderson has been the rage for a while. It’s actually a fad. I keep hearing from people who want to “reach the long tail.” Some big journalist types—those who have not read the book—seem to be under the misguided impres…

Tag, You’re It: Answer your phone now!

Author: Richard Media May 20, 2009

“You have reached the voicemail of…. I am out of the office until…” How often have you gotten voicemail when you’ve called a friend, your client, a reporter [your mother!]? At that crucial moment, the important question: Should you leave a…

Is it Dating – or Pitching?

Author: Richard Media May 19, 2009

As media relations professionals, we pitch all the time. We sell ourselves…to sell the story built to deliver the messages my client needs his target audience to hear. Similar to say, mm, dating. More analogous than you might think. You need a bit of…

Answers To Questions from the Press: Simple, Easy, Done

Author: Richard Media May 17, 2009

Reporters are notoriously cynical, and to be honest, if you had their job you would be, too. So you need to be one step (or ten) ahead of them. Play “devil’s advocate.” What are the first questions you’re going to get? What are the questions th…

The Need To Procure a Real Spokesman: PR's Struggle With Street Cred

Author: Richard Media May 9, 2009

My Dad once told me the real problem with the world is that everyone thinks they’re right. And he’s right. That’s why everyone can’t be a PR spokesman. If the “wrong” type of person is speaking or one who can’t be bothered to learn the correct way to c…