The New Bad Email Pitch

Author: Richard Media May 11, 2009

Every day all of us get bad emails and I think I get more than most because I do a lot of things “for a living.” At time I just shake my head so hard it hurts. O’Keeffe & Company is celebrating its 12th anniversary and sending “reminder notes” to somet…

The Need To Procure a Real Spokesman: PR's Struggle With Street Cred

Author: Richard Media May 9, 2009

My Dad once told me the real problem with the world is that everyone thinks they’re right. And he’s right. That’s why everyone can’t be a PR spokesman. If the “wrong” type of person is speaking or one who can’t be bothered to learn the correct way to c…

Savvy & Energetic: Keys to Real PR

Author: Richard Media April 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. It is informal, yet incredibly useful. It is p…