The Need To Procure a Real Spokesman: PR's Struggle With Street Cred

Author: Richard Media May 9, 2009

My Dad once told me the real problem with the world is that everyone thinks they’re right. And he’s right. That’s why everyone can’t be a PR spokesman. If the “wrong” type of person is speaking or one who can’t be bothered to learn the correct way to c…

Good Pitch Tuesday: Customer Proof is in Preparing the Pudding!

Author: Richard Media May 5, 2009

You know this, but often forget, but when a journalist is writing about a service or product they seek firsthand accounts from customers because stories that feature a testimonial are far more engaging and add credibility to the feature. Unfortunately,…