Making of a Media Darling: A Simple How To

Author: Richard Media May 31, 2009

It’s no coincidence that some companies and products receive constant media coverage, while others never see the light of day. While a solid, innovative product has a lot to do with the coverage a company or product receives, there are other crucial …

Defending The Cozy Media Relationship

Author: Richard Media April 24, 2009

Rumblings in places like the WSJ and on popular sites, blogs and push newsletters are sounding the alarms about “comfortable relationships” between media relations pros and the media. As the stories go, PR people and journalists cut deals for acces…

Savvy & Energetic: Keys to Real PR

Author: Richard Media April 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. It is informal, yet incredibly useful. It is p…