How to Build a Brand and Elevate It

How to Build a Brand and Elevate It

In 2024, having a strong brand is super important for any business that wants to shine and thrive. In this article, we’ll break down how to build a brand and the essential ingredients that go into making it. We’ll also share some tips and trends to help you craft, position, and boost your very own…

The Brewing of the Brilliant Tea Branding [2024 Guide]

Just as a tea master selects the finest leaves for brewing the perfect cup of Darjeeling, crafting the best brand of tea needs the right blend of top-quality products and an irresistible brand identity.  In this article, we will discuss tea branding and look for the common threads that tie best tea brands together and…

Retail PR: 4 Strategies to Survive and Flourish

Retail businesses in the United States alone, might have amassed roughly $7.24 trillion by the end of 2023, but that does not mean that everything is smooth sailing. Quite the contrary, while many retail businesses begin well, the ugly truth is that nearly a third of them fail within 10 years.  There are many reasons…
Telling Compelling Stories - Content Marketing for Education PR

Telling Compelling Stories: Content Marketing for Education PR

With the global market in education projected to surge to US$10.71bn by 2027, educational institutions are facing stronger competition when it comes to establishing their reputation and attracting students.  That is why crafting impactful PR strategies becomes the key to setting schools apart and to capturing the attention of youths, parents, and the wider community. …
How to Get Media Coverage for Your Business

How to Get Media Coverage for Your Business

Getting your business featured in the media might feel like an impossible dream, but it’s not. It is hard work, though, as the competition is fierce, and the majority of top-tier publishers receive hundreds of pitches per week (between 50 and 500 to be more precise). Breaking through that level of noise requires a strategic…
How to Write a Press Release - Structure, Tips, and Format

How to Write a Press Release: Structure, Tips, and Format

In the constantly changing media reality we live in, a well-written press release remains a useful tool for businesses and organizations to help spread their stories and get noticed – just as it always has been.

How to Get on PR Lists: 10 Pro Tips

How to Get on PR Lists: 10 Pro Tips

As a business owner and content creator, getting exposure for your brand online is paramount. One of the best ways to gain more visibility and credibility is to be featured in the media and on influential PR lists. How to get on PR lists though? It might seem like an exclusive club, but with the…

Travel PR Can Grow Your Business If Done Right

In 2024, global tourism spending is forecasted to reach 2 trillion USD, with sports and eco-tourism being the highest growth categories. Perhaps, you are aware that public relations play an important role in every industry, and travel and tourism are no different. But what are the specifics of travel PR? Stay tuned as we find…

What Is Technology PR? [Explained]

Worth $5.3 trillion, the technology industry is currently the fourth-biggest industry in the world. It is also the one sector that constantly continues to evolve, introducing new products and services, most notably AI. To no one’s surprise, competition within the industry is very tough, and one must be at the very top of their game,…

Beauty PR: Everything You Need to Know

Worldwide, the beauty industry generates more than $100 billion in revenue, and is expected to surpass $120 billion by 2025. Naturally, big industry players like L’Oréal (40.31 billion), Unilever (25.11 billion), Estée Lauder (16.4 billion) earn more on a global scale than smaller, lesser known, companies.  However, there are over 4,100 cosmetics and beauty products…