Gumby: Mascot of Our Firm

In the 1950s and ‘60s, the green Gumby and his pal Pokey were TV fixtures as they joyfully lived the adventures kids dreamt of: going to the moon, jumping in and out of books’ fanciful tales, hanging out with people from far-off lands. Because he was a Claymation™ creation, he was eminently flexible and had…

Who Gives a Hit?

“They called you directly—so that is not like you did anything!” “We better get the credit for that!” “Man, can you believe it? They bypassed us and just called our client.” These scenarios are ridiculous at best, but they happen all too often in PR. They are about claiming the hit as opposed to working…

The Pitch That Cried Wolf

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or their brethren. In a world of instant communication and shrinking inner circles, a PR person who…