Case Study: Maya Luxe

Maya Luxe is the largest luxury villa rental company in Mexico’s Riviera Maya region. The company’s focus on custom experiential vacations, frictionless property management, and regional sustainability fueled its growth from just one villa in 2009 to over 300 villas in 2023. What Were the Challenges for Maya Luxe? While Maya Luxe had an established…

Case Study: MicroPerfumes

MicroPerfumes gained prominence as an ecommerce platform that sold high-end fragrances (Christian Dior, Burberry, Le Labo, etc.) in highly affordable micro (3mL) and travel-size (5mL) containers. Thanks to MicroPerfumes, perfumes that had previously only been available in bottles costing hundreds of dollars could now be bought for prices as low as 99 cents. What Were…

Case Study: Wildflower Brands

Situation Wildflower Brands is an integrated luxury wellness CPG with a focus on organic, plant-based products infused with CBD. Its products seek to create a range of positive lifestyle outcomes centered around recovery from inflammation, stress reduction, and relief from anxiety. Consumer Need (Editorial and Influencer/Affiliate): At the time of engagement, Wildflower had created some…

cannabisMD

With the global explosion of the legal cannabis industry over the last few years, consumers and curious would-be cannabis/CBD consumers have been in dire need of a reliable, trustworthy source for factual, non-advocacy user information around all things cannabis/CBD. A vertical with undisputed editorial mastery of the subject matter, sourcing content from the world’s most…
Case Study: #paid | Our Success Stories | RLM PR - NYC Full Service Public Relations Agency

#paid

Yep, #Paid could be the title of a hip hop superstar’s quintessential anthem—yet for us, it’s the quintessential connector between savvy social media creators and the world’s biggest brands like Ikea, Coca-Cola, airBNB, and Universal. RLM PR was tasked with taking one of the industry’s most coveted influencer marketing platforms and bringing it to critical…
Case Study: Kid Made Modern | RLM PR - A New York Public Relations Agency

Case Study: Kid Made Modern

RLM PR’s strategic positioning was to see Kid Made Modern as a product line that did not judge kids but rather celebrated them. In other words, there is no right or wrong way to use the product—and there are no instructions whatsoever! Noting there was a turnkey opportunity to attract a new crop of families…