One day, Internet company GuruNet decided to move away from their subscription-driven 1-click reference look-up software application; instead, they decided to “bet the business” and launch an advertising-driven Internet-based product known as Answers.com. Instead of providing hundreds or thousands of links where answers to users’ burning questions could be found—like a traditional search engine—Answers.com provides…
Earned Media
Insights from RLM PR
Case study: Exactly Right Media
Created by Karen Kilgariff and Georgia Hardstark—hosts of the smash hit podcast My Favorite Murder—Exactly Right Media is an up-and-coming podcast network that provides a platform for bold, creative voices. Knowing RLM’s massive podcast PR success, Kilgariff and Hardstark tasked the agency with handling public relations for Exactly Right Media and its podcasts. These shows…
Case Study: Wildflower Brands
Situation Wildflower Brands is an integrated luxury wellness CPG with a focus on organic, plant-based products infused with CBD. Its products seek to create a range of positive lifestyle outcomes centered around recovery from inflammation, stress reduction, and relief from anxiety. Consumer Need (Editorial and Influencer/Affiliate): At the time of engagement, Wildflower had created some…
cannabisMD
With the global explosion of the legal cannabis industry over the last few years, consumers and curious would-be cannabis/CBD consumers have been in dire need of a reliable, trustworthy source for factual, non-advocacy user information around all things cannabis/CBD. A vertical with undisputed editorial mastery of the subject matter, sourcing content from the world’s most…
#paid
Yep, #Paid could be the title of a hip hop superstar’s quintessential anthem—yet for us, it’s the quintessential connector between savvy social media creators and the world’s biggest brands like Ikea, Coca-Cola, airBNB, and Universal. RLM PR was tasked with taking one of the industry’s most coveted influencer marketing platforms and bringing it to critical…
Case Study: Amazon.com
With e-commerce in question, the market hanging at a yearly low, and some “bad numbers” about to be released, Amazon.com wanted to create some positive news to deflect attention away from The Street and to prove that its CEO Jeff Bezos is indeed a visionary with a sense of humor. While at it, Amazon also…
Case Study: Flocabulary
Brooklyn-based EdTech startup Flocabulary is a learning program that uses educational hip-hop music to engage students in K-12 and increase achievement across the curriculum. The company’s primary consumers were teachers and school districts that used the learning tool in classrooms, but they wanted to expand their reach and engage mainstream audiences across the nation, and…