Yep, #Paid could be the title of a hip hop superstar’s quintessential anthem—yet for us, it’s the quintessential connector between savvy social media creators and the world’s biggest brands like Ikea, Coca-Cola, airBNB, and Universal. RLM PR was tasked with taking one of the industry’s most coveted influencer marketing platforms and bringing it to critical…
Thought Leaders
Insights from RLM PR
Case Study: Gupshup
Gupshup was founded in 2004 by Beerud Sheth, who at the time was recognized across the industry as “ Oh, the guy who started Elance! .” What was underneath that reaction held a deeper meaning: “What transformative concept is Beerud going to come up with next and change the way we interact with technology?”