Earned Media
Earned media is the gold standard of public relations. It’s the organic coverage your brand receives from trusted sources, building credibility and trust with your audience. At RLM PR, we specialize in creating and executing earned media strategies that capture the attention of top-tier journalists, influencers, and media outlets. By securing coverage without paid placement, we help elevate your brand’s visibility and authority, ensuring that your story is told by those who matter most in your industry.
Our earned media approach goes beyond traditional PR. We focus on developing relationships with key media players and crafting compelling narratives that resonate with your audience. Whether it’s securing a feature in a leading publication or landing an interview on a major podcast, RLM PR’s earned media strategies ensure that your brand gets the recognition it deserves.
Pitching is the art of getting your brand’s story into the right hands. At RLM PR, we craft tailored pitches that grab the attention of journalists, editors, and media outlets. Our approach is rooted in understanding what the media wants—timely, relevant, and impactful stories—and aligning those needs with your brand’s narrative. Whether it’s a product launch or a thought leadership piece, we make sure your pitch stands out from the crowd.
A clear and consistent message is critical to any successful PR strategy. Our message grid service helps define and align your brand’s key messages, ensuring that every piece of communication reinforces your core narrative. We work with you to develop messages that resonate with your target audience, are consistent across all channels, and drive home your brand’s value proposition. The message grid serves as a guide, ensuring that your PR efforts are unified and impactful.
Understanding how your brand is currently perceived in the media is essential for shaping future PR strategies. Our media audit provides a comprehensive analysis of your existing media coverage, identifying strengths, weaknesses, and opportunities for improvement. We review past articles, interviews, and mentions to gain insights into your brand’s media presence and recommend strategies for enhancing your visibility and reputation moving forward.
To stay ahead in the marketplace, it’s important to understand what your competitors are doing. RLM PR offers in-depth competitive analysis to assess how your brand stacks up against industry rivals in terms of media coverage, messaging, and public perception. By understanding your competitors’ strengths and weaknesses, we can develop PR strategies that differentiate your brand and highlight your unique value propositions.
Media tours are a powerful way to build relationships with journalists and generate buzz around your brand. At RLM PR, we organize and execute media tours that put you face-to-face with key media outlets, allowing you to tell your story directly. Whether it’s a product launch, a major announcement, or a thought leadership initiative, media tours provide an opportunity to create lasting impressions and secure impactful media coverage.
Being a go-to expert in your industry can significantly boost your media presence. RLM PR’s source filing service connects your brand with journalists and media outlets looking for expert commentary. We ensure that your leadership team is positioned as thought leaders, regularly contributing insights and expert opinions to relevant publications and platforms. This increases your brand’s visibility and credibility in the marketplace.
Broadcast media—whether it’s television, radio, or podcasts—remains a vital channel for reaching a wide audience. RLM PR helps your brand secure appearances on key broadcast outlets, from local news segments to nationally syndicated shows. We work to position your brand as an industry leader, creating opportunities for you to share your story on the most influential platforms, reaching your target audience in a compelling and impactful way.
Marketing communications integrate PR with your broader marketing efforts to ensure consistency across all messaging channels. At RLM PR, we develop integrated strategies that align your public relations with your marketing goals, ensuring that your earned media efforts complement your overall brand strategy. From press releases to social media campaigns, we create a unified narrative that drives brand awareness and engagement.
