Beauty PR: Everything You Need to Know

Worldwide, the beauty industry generates more than $100 billion in revenue, and is expected to surpass $120 billion by 2025. Naturally, big industry players like L’Oréal (40.31 billion), Unilever (25.11 billion), Estée Lauder (16.4 billion) earn more on a global scale than smaller, lesser known, companies.  However, there are over 4,100 cosmetics and beauty products…