What is a Media Tour? A Complete Guide to This Essential PR Strategy

In the fast-paced world of public relations (PR), getting your message in front of the right audience is paramount. Companies are always looking for innovative ways to engage with the media and, by extension, their target audience. One such strategy is the media tour, a highly effective PR technique that helps brands communicate critical messages…

Effective Flagging Strategies: How to Make Your Key Points Stick

In the fast-paced world of communication, particularly in public relations (PR), ensuring your key messages resonate with your audience is essential. This is where flagging comes into play. Flagging is a communication technique that emphasizes essential information and makes it more memorable. Whether engaging with the media, presenting at a conference, or speaking to stakeholders,…