In the fast-paced world of public relations (PR), getting your message in front of the right audience is paramount. Companies are always looking for innovative ways to engage with the media and, by extension, their target audience. One such strategy is the media tour, a highly effective PR technique that helps brands communicate critical messages…
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Effective Flagging Strategies: How to Make Your Key Points Stick
In the fast-paced world of communication, particularly in public relations (PR), ensuring your key messages resonate with your audience is essential. This is where flagging comes into play. Flagging is a communication technique that emphasizes essential information and makes it more memorable. Whether engaging with the media, presenting at a conference, or speaking to stakeholders,…
[RLM PR] How to Do Cannabis PR the Right Way
The cannabis industry is rapidly growing, with the market for legal cannabis products projected to reach over $72 billion by 2030 in the U.S. alone. As more states legalize marijuana for medical and recreational use, opportunities abound for companies innovating in this nascent yet booming space. However, regulations around advertising and promotion, and traditional marketing…
Best PR Campaigns: Examples to Inspire You
Your brand needs to receive attention if you want to make it in the competitive business world of the 21st century. Raising awareness and getting people to notice your company was always important, and now even more so. Today, we have selected some of the best PR campaigns to share with you, and hopefully get…
How to Build a Brand and Elevate It
In 2024, having a strong brand is super important for any business that wants to shine and thrive. In this article, we’ll break down how to build a brand and the essential ingredients that go into making it. We’ll also share some tips and trends to help you craft, position, and boost your very own…
The Brewing of the Brilliant Tea Branding [2024 Guide]
Just as a tea master selects the finest leaves for brewing the perfect cup of Darjeeling, crafting the best brand of tea needs the right blend of top-quality products and an irresistible brand identity. In this article, we will discuss tea branding and look for the common threads that tie best tea brands together and…
Retail PR: 4 Strategies to Survive and Flourish
Retail businesses in the United States alone, might have amassed roughly $7.24 trillion by the end of 2023, but that does not mean that everything is smooth sailing. Quite the contrary, while many retail businesses begin well, the ugly truth is that nearly a third of them fail within 10 years. There are many reasons…
Telling Compelling Stories: Content Marketing for Education PR
With the global market in education projected to surge to US$10.71bn by 2027, educational institutions are facing stronger competition when it comes to establishing their reputation and attracting students. That is why crafting impactful PR strategies becomes the key to setting schools apart and to capturing the attention of youths, parents, and the wider community. …
How to Get Media Coverage for Your Business
Getting your business featured in the media might feel like an impossible dream, but it’s not. It is hard work, though, as the competition is fierce, and the majority of top-tier publishers receive hundreds of pitches per week (between 50 and 500 to be more precise). Breaking through that level of noise requires a strategic…
How to Write a Press Release: Structure, Tips, and Format
In the constantly changing media reality we live in, a well-written press release remains a useful tool for businesses and organizations to help spread their stories and get noticed – just as it always has been.