Political PR in a Presidential Election Year

By David Berezin In a presidential election year, an already politically charged media landscape intensifies exponentially. News about candidates and their Political PR campaigns are flooding the media, making it much more difficult for reporters to care about your clients—let alone notice them.  How can you make your clients stand out in this chaos, while…

7 DIY PR Tips for Small Business Owners

Hands down, public relations is the single most overlooked marketing method in the small business promotional toolkit. Not utilizing PR, however, is inherently bananas when you think about its potential return on investment. The ability to generate thousands of engaged eyeballs on your product without spending oodles of cash is a skill most small businesses can’t afford to leave on the table. My handy-dandy DIY guide to PR can get you, dear reader, started on your very own PR journey today.