Hands down, public relations is the single most overlooked marketing method in the small business promotional toolkit. Not utilizing PR, however, is inherently bananas when you think about its potential return on investment. The ability to generate thousands of engaged eyeballs on your product without spending oodles of cash is a skill most small businesses can’t afford to leave on the table. My handy-dandy DIY guide to PR can get you, dear reader, started on your very own PR journey today.