In the world of Public Relations (PR), creating and managing effective relationships with journalists and media outlets is essential. Among the many tools and strategies PR professionals use to streamline this process, source filing is one of the most valuable yet often overlooked. For PR agencies like RLM PR, source filing can significantly enhance credibility…
Currently browsing: Advice for Clients
Insights from RLM PR
What is a Media Tour? A Complete Guide to This Essential PR Strategy
In the fast-paced world of public relations (PR), getting your message in front of the right audience is paramount. Companies are always looking for innovative ways to engage with the media and, by extension, their target audience. One such strategy is the media tour, a highly effective PR technique that helps brands communicate critical messages…
[RLM PR] How to Do Cannabis PR the Right Way
The cannabis industry is rapidly growing, with the market for legal cannabis products projected to reach over $72 billion by 2030 in the U.S. alone. As more states legalize marijuana for medical and recreational use, opportunities abound for companies innovating in this nascent yet booming space. However, regulations around advertising and promotion, and traditional marketing…
Vendor Care is Often Overlooked in Service Businesses (And It’s a Shame)
by Richard Laermer Time for a frank discussion that doesn’t happen enough: There are a few instances when you need to say goodbye to a client, no matter how much you like or admire them. We all love working with great leaders and companies—especially when coupled with wads of funding—but money and a winning value…
Can Cannabis Be Inclusive?
It’s June 2019. Welcome to Pride Month. It’s the time of the year when the cannabis industry wants you to know how much it cares. Many of the biggest brands in cannabis are rolling out the red carpet for their LGBTQ+ fans—massive dispensary chain MedMen, popular delivery service Eaze, and Kush Queen cosmetics are a…
Startup PR Mentality: What’s Right & What’s Wrong?
Does your client thinks his startup is the greatest thing on earth? Your client is wrong. But who really cares? When it comes to “getting press” a startup chief has to be ready to take on all comers. That’s part of the problem with being a startup. The founders think it’s the best bread since…
Who Gives a Hit?
“They called you directly—so that is not like you did anything!” “We better get the credit for that!” “Man, can you believe it? They bypassed us and just called our client.” These scenarios are ridiculous at best, but they happen all too often in PR. They are about claiming the hit as opposed to working…