Political PR in a Presidential Election Year

By David Berezin In a presidential election year, an already politically charged media landscape intensifies exponentially. News about candidates and their Political PR campaigns are flooding the media, making it much more difficult for reporters to care about your clients—let alone notice them.  How can you make your clients stand out in this chaos, while…

8 Ways to Stand Out as a Recent College Graduate in the PR Industry

I’ve come up with 8 tips to help you land your dream job, excel in it, and prove yourself as a recent college graduate in the ever so hectic and cluttered public relations industry.

The Customer Is Usually Pretty Darn Wrong

Let’s Change That Saying Once & For All In the 300 years during which I’ve worked in a service business, I find that the people who hire me are not looking to be right. They’re looking for me to tell them what is right. The very concept that somehow they know—because inherently they’ve done this…

Gumby: Mascot of Our Firm

In the 1950s and ‘60s, the green Gumby and his pal Pokey were TV fixtures as they joyfully lived the adventures kids dreamt of: going to the moon, jumping in and out of books’ fanciful tales, hanging out with people from far-off lands. Because he was a Claymation™ creation, he was eminently flexible and had…