Case Study: Amazon.com
With e-commerce in question, the market hanging at a yearly low, and some “bad numbers” about to be released, Amazon.com wanted to create some positive news to deflect attention away from The Street and to prove that its CEO Jeff Bezos is indeed a visionary with a sense of humor. While at it, Amazon also…
Case Study: Kid Made Modern
RLM PR’s strategic positioning was to see Kid Made Modern as a product line that did not judge kids but rather celebrated them. In other words, there is no right or wrong way to use the product—and there are no instructions whatsoever! Noting there was a turnkey opportunity to attract a new crop of families…