When crafting a public relations (PR) strategy, professionals often face the decision of whether to use source filing or a press release to share important information. Both are valuable tools, but they serve different purposes and work best in distinct scenarios. Understanding the differences, advantages, and use cases for each can help organizations maximize their…
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Insights from RLM PR
What is Source Filing in PR? An Introduction to the Basics
In the world of Public Relations (PR), creating and managing effective relationships with journalists and media outlets is essential. Among the many tools and strategies PR professionals use to streamline this process, source filing is one of the most valuable yet often overlooked. For PR agencies like RLM PR, source filing can significantly enhance credibility…
What is a Media Tour? A Complete Guide to This Essential PR Strategy
In the fast-paced world of public relations (PR), getting your message in front of the right audience is paramount. Companies are always looking for innovative ways to engage with the media and, by extension, their target audience. One such strategy is the media tour, a highly effective PR technique that helps brands communicate critical messages…
Effective Flagging Strategies: How to Make Your Key Points Stick
In the fast-paced world of communication, particularly in public relations (PR), ensuring your key messages resonate with your audience is essential. This is where flagging comes into play. Flagging is a communication technique that emphasizes essential information and makes it more memorable. Whether engaging with the media, presenting at a conference, or speaking to stakeholders,…
Bridging vs. Dodging: How to Maintain Credibility While Redirecting Questions
Interviews and media interactions can become challenging when unexpected or tricky questions arise. Navigating these situations successfully is an essential skill for any PR professional. How you handle these questions often determines whether you maintain credibility or lose trust. Two standard techniques used are “bridging” and “dodging.” While bridging is an ethical way to redirect…
[RLM PR] How to Do Cannabis PR the Right Way
The cannabis industry is rapidly growing, with the market for legal cannabis products projected to reach over $72 billion by 2030 in the U.S. alone. As more states legalize marijuana for medical and recreational use, opportunities abound for companies innovating in this nascent yet booming space. However, regulations around advertising and promotion, and traditional marketing…
Best PR Campaigns: Examples to Inspire You
Your brand needs to receive attention if you want to make it in the competitive business world of the 21st century. Raising awareness and getting people to notice your company was always important, and now even more so. Today, we have selected some of the best PR campaigns to share with you, and hopefully get…
Influencer PR: How to Meet PR and Influencer Marketing
As the PR landscape evolves rapidly, traditional PR agencies are also adapting and evolving. In this article, we leverage our experience to explore how agencies and influencers collaborate. We also discuss how influencer PR can seamlessly merge PR and influencer marketing to authentically connect your clients’ brands with their audiences. Keep reading! What Is an…
How to Build a Brand and Elevate It
In 2024, having a strong brand is super important for any business that wants to shine and thrive. In this article, we’ll break down how to build a brand and the essential ingredients that go into making it. We’ll also share some tips and trends to help you craft, position, and boost your very own…
The Brewing of the Brilliant Tea Branding [2024 Guide]
Just as a tea master selects the finest leaves for brewing the perfect cup of Darjeeling, crafting the best brand of tea needs the right blend of top-quality products and an irresistible brand identity. In this article, we will discuss tea branding and look for the common threads that tie best tea brands together and…