Case Study: Answers.com
One day, Internet company GuruNet decided to move away from their subscription-driven 1-click reference look-up software application; instead, they decided to “bet the business” and launch an advertising-driven Internet-based product known as Answers.com. Instead of providing hundreds or thousands of links where answers to users’ burning questions could be found—like a traditional search engine—Answers.com provides…
Case Study: Gupshup 2024
A longtime RLM client, Gupshup was founded in 2004 by Beerud Sheth. At the time, Sheth was recognized across the tech industry as “The guy who started Elance!” But RLM understood that he deserved much more credit. Sheth had been toiling in the artificial intelligence trenches for 20 years, going back to his days at…
Case Study: Fintech
E*TRADE E*TRADE came to RLM PR because it needed to change the perception that people had of them from a stock-swapping startup to an all-encompassing financial adult. Its ads until now had been featuring a “chimp” as a device to build hype. We took the hype down a notch, renamed the corporate identity “E*TRADE Financial,”…
Case Study: Pure Crypto
Andra Capital The Andra Fund is tokenized on the Blockchain to enable greater access to qualified purchasers in the U.S and permit investors globally. Andra Capital seeks to break the mold of traditional venture capital investing by leveraging the Blockchain through its Silicon Valley Coin (“SVC”). Andra is able to replace traditional paper contracts with…
Case Study: Gupshup
Gupshup was founded in 2004 by Beerud Sheth, who at the time was recognized across the industry as “ Oh, the guy who started Elance! .” What was underneath that reaction held a deeper meaning: “What transformative concept is Beerud going to come up with next and change the way we interact with technology?”
Case Study: Interxion
Situation A one-stop show for physical and digital infrastructure solutions based throughout Europe, Interxion is a leading business provider that has the bandwidth to scale existing companies to seismic proportions with its technical offerings and influence. It is often overwhelming to comprehend Interxion’s business solutions without properly being guided through those layers. Thus the company’s…